Every single marketing platform I have used (pardot, marketo, drift, etc) has the ability to view the source of the lead once they fill out a form or submit their information. So whether that lead comes from google, bing, google ads, a random website, once the lead fills out their info, you should be able to see where the lead comes from..
In marketing, attribution is key to scale. Why isn't this a built-in functionality?
Best answer by Lisa B11
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